Business Cards: Tips for Start Ups & Small Businesses:
With the increasing popularity of online print design and ordering, it is now a relatively simple process for an independent trader or a small business to create their own business cards and other stationery items. But if you’re new to it, where do you start?
Getting started…
As a small or start-up business, your resources are probably limited and you probably won’t have access to the business strategists, marketers and designers who devote their time to the art of business communication. But don’t be tempted to rush-in and buy your business card without first giving it some thought.
Lets talk!
All printed communications must create a conversation between the business and the recipient/reader, and a business card is no exception. In a face to face situation, business cards can also be used to ‘break the ice’ when opening a conversation or given as an aide memoir following a discussion…
So before you start ordering your cards, try to create your own ‘Business Card Brief’. Here are some useful pointers:
Who are you targeting?
This is the most important thing to think about. Think about the needs of your customers / clients – can they be separated in to groups with different needs? If so, do you need a different business card design for each? Make a short list for each of your customer’s needs – e.g. what do they need to know about you and your business? How do you want your customers to feel? What do you want them to know about you and your business?
Where and when are you going to use your business cards?
Will it be at the workplace, at exhibitions or sales pitches on the road? Will you always hand it out in person? Is it likely to be distributed without the benefit of a personal interaction? If so, does it need to say anything different?
How do you want people to contact you?
A business card is a personal form of communication, so include the contact details that are best for you and your customers.
If you are more comfortable making phone calls from your landline than emailing, then prioritise those details. Don’t put your mobile number if you know you never answer it, or at the very least, make sure you have an appropriate answer-phone message to greet your customers for the times you can’t answer the call. Equally, if you feel your customers are more likely to email than call, prioritise those on the card design.
If you are in a small team with different job roles, also make sure you include your name and job title so people know what to talk to you about.
If you have a website, placing the website address on the business card may allow your customers to get a better idea of your business before they make a call or email.
Finally…what do you want your business card to do?
The obvious answers to this question for most of you will be…to make more sales or to build your client base!
If you plan the design of your business card right and use it well, it is can be an extremely valuable, low cost business tool – leading to the beginning of lasting business relationships and sales for your company
Why Choose Us?
- GPS Tracked Leaflet Delivery
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- Experienced & Trained Distributors
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- Over 1 Million Yearly Deliveries
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- Believe in quality rather than quantity
Contact us for Your Business cards OR Services:
Business Card Gloucester
Unit 2b,Riga Wharf,
Bristol Road,
Gloucester, GL2 5DH
Telephone: 01452 413 280
E-mail: sales@LeafletBee.co.uk
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